Built-in features allow cabinet to be transformed into ergonomic work table

According to a report from Novus (September 2020), to study what office workers think about the working environment at home, nearly 30 percent of the respondents have had problems with back, shoulder, and neck pain – problems they had not previously experienced. On the other hand, 70% of the respondents say that they have enjoyed working from home and 90% say that they want to continue with it at least one day a week. 

Finnish furniture manufacturer Adea’s response to this is with the launch of the first two products in the new business line Smartwork. One of them, Kabinett (pictured), is a completely new invention designed by Alexander Lervik, where a dresser easily transforms into an ergonomic workspace.

— At first glance, it looks like a regular cabinet but it has built-in features that allow it to be transformed into an entirely different piece of furniture. The innovation lies in its function. You get a work table that can be raised and lowered from a piece of furniture that doesn’t look like a table. I’ve placed great emphasis on making it both aesthetically pleasing and ergonomic. Your body shouldn’t be in pain because you’re working from home, says Lervik.

It comes in three different formats which each have an adjustable tabletop that can be raised and lowered. The functionality allows you to close the work down at the end of the working day by hiding the computer, screen, and other work tools. The table height is lower, so shorter people can also work in a comfortable position. The piece is designed to take up as little space as possible in a room while maintaining work comfort.

— Working from home is not just a temporary solution and therefore the goal has been to develop a piece of furniture that blends in with the rest of the room. You should be able to sit and work in the most attractive place in the home, in front of a window or in the middle of the living room, adds Lervik.

For Adea Smartwork, in addition to ergonomic requirements, the company also focuses how to distinguish between home life and work life. The second new product, Fokus, is designed by Mikko Laakonen and pays special attention to storing away the work tools when the work is finished. 

This, too, looks like a traditional cabinet but contains a height-adjustable work surface and has storage space for one computer or two computer screens, printer, and other materials needed for work. The doors are divided into several leaves that can be folded completely onto the sides of the cabinet to allow unobstructed passage around the cabinet.

— When the job is done, its doors can be easily closed, to hide everything away. This makes it easier to focus on the essentials and draw the line between work and leisure, says Laakkonen.


”They usually don’t picture a black guy behind the brand”

Last winter, 24-year-old Haisam Mohammed, who also run a creative agency with clients within fashion, design, and music, launched perfume oil brand Uniform. It’s inspired by the scents of mixed cultures cooking food in the stairwells of the high-rises outside of Stockholm.

— The areas in which these stairwells are located has huge diversity and are truly multicultural, he says. The scents of mixed cultures cooking food, burning incenses and blending spices in their home always manage to slip through the cracks of the apartment door and culminate in a special scent that you can only find in those stairwells. These scents have been a part of me for as long as I can remember and I wear it with pride, like a uniform, hence the brand name. It is my way of paying homage to my cultures; the ones I’ve grown up with here in Stockholm, and the ones I’ve been raised on in our homes. I’m equally proud of being Swedish and African, the same pride can be shared with people in London, Paris, and nyc, who can relate to the feeling of identifying with more than one culture.

The task to find perfumers that were willing to take him on was everything but easy. Due to his non-existing perfume-background, many perfumers in Paris were reluctant to meet with him. After having several doors shut in his face, he managed to get in touch with three persons that recently had decided to leave their jobs at big perfume-houses in Paris to start their own.

— After hearing about the creative vision of the brand, they decided to jump on the project. Through them, I managed to get in touch with a factory in Grasse who were able to produce our perfume oils. And last winter, about two years later, we were ready to launch.

The three first perfume oils are all unisex and, as mentioned, created from experiences that are highly personal, but at the same time is something others can relate to.

— Maghrib is created from the experiences of watching the sunset from the roofs of the high-rises during summer nights. Limbo is inspired by the feeling of traveling between the city center and the outskirts of town and being in limbo between the two places. Cassis comes from the first milliseconds of a new feeling emerging when you leave your comfort zone and step into a new environment. It could both be a feeling of joy or a feeling of guilt.

What do you aim to achieve?

— To become top of mind when people think of premium perfume oils. It’s my longterm goal and I truly believe I can achieve it, through hard work and a bit of luck. I also want the brand to be known as brave and changes people’s perception of what premium products and quality can be. When most people think about perfume being Made in France, they usually don’t picture a black guy from Stockholm being behind the brand. And this is part of my mission. The more successful the brand gets, the easier it will get for me to create new premium products in different fields without being questioned because of my background or how I look. Hopefully, the success of Uniform can pave the way for a generation of creatives that can relate to me and my story. 


The future of Nordic beauty

Scandinavian fashion and design have always been known for minimalism, simplicity, and an air of effortlessness. Cleanliness, if you will. So much so, that a UK-based organic brand named itself after the Swedish word for clean, ren, in 2000. A smart move — Ren Skincare had sales of $62.6 million in 50 countries in 2013 and was acquired for an undisclosed sum by Unilever in 2015. And for a long period of time, Sweden — a country with a mere 10 million inhabitants — was American fragrance brand Clean’s number 1 market. It should come as no surprise that the Nordic countries love everything clean. 

The four countries are at the forefront of the clean beauty movement, but in the Nordics, the word has a slightly different meaning than in the rest of the world. Whilst — especially in the US — clean is often synonymous with various ”free from” claims, the level-headed Scandinavians have a more rational interpretation of the word. In Scandinavia in general, and in Finland and Sweden in particular, clean stands for science, safety and sustainability.

— Many consumers today are very knowledgeable and interested in ingredients and formulations, I get asked more questions today than 10 years ago. They want products that are safe, of high quality and that work, says Anna-Karin Wahlberg, founder of innovative Swedish skincare brand Acasia Skincare. 

This is also the direction where the beauty industry, in general, is heading. Tiffany Masterson, founder of cult skincare label Drunk Elephant, coined the term ”clean beauty” in the 2010s. She launched her label in 2012, emphasising the fact that her products did not include ”the suspicious six”— six ingredients Masterson claimed had harmful effects on skin, including parabens and mineral oils. But the queen of clean surprised the industry last year when she changed her take on skincare communication. Japanese conglomerate Shiseido acquired Drunk Elephant for us $845 million, and while Masterson remained its CEO, she also started to distance herself from the term she once invented. 

”We need to stop talking about being ’clean’ and just make sure we all are,” she said in an interview with Cosmetics Business. ”Also, I think ingredients like parabens and mineral oils, among others, have unfairly had a bad rap and are not actually even bad for us. The consumer is scared in many cases for no reason. More education is needed and we all need to remember it’s not always as black or white as it is being presented.”

Her statement is a testament to a major shift. Clean beauty won’t be a viable marketing term for much longer. In five years, what is now known as the clean beauty industry will simply be the beauty industry, as most brands will renew their focus on transparency and eco-ethical issues. Brand communication will switch from ”what’s not in it” to ”what’s in it and why”. 

— It makes sense focusing on the actual ingredients and their benefits instead of scaring people with perfectly safe skincare ingredients, says Marie Lodén, associate professor in dermatology at Uppsala University. 

— Parabens used in skincare are actually safe to use as preservatives in creams and serums, the alternatives can actually be worse.

The Nordic consumer isn’t all revved up about organic farming either. Last year, organic brand Weleda did a survey on natural skincare in Sweden. It turned out 56 % of Swedish women and 37 % of Swedish men had bought natural skincare in the previous six months, but while 37 % of the subjects liked the product to be sustainable, only 20 % cared whether it was organically farmed or not. The main concern for the population of Greta Thunberg’s home country was biological diversity; 43 % of Swedes consider it very important to maintain the natural selection and variation of flora and fauna. 

There are other concerns, too. The world’s largest ­cosmetics conglomerate, L’Oréal, includes not only carbon footprint, ­biodiversity and green energy in the sustainability policy, but also social factors. 

— We believe it is our responsibility to involve our consumers, suppliers and the communities we work within our transformation process and to help them transition to a more sustainable world. Here also lies the important social aspect of sustainability, for example, co-creating disruptive solutions with suppliers for social inclusion programs, says Beatrice Fahlkvist, Scientific, Regulatory & Sustainability Manager at L’Oréal Sweden. 

— With our 1,5 billion consumers we have a big role to play in making this change.

And the trend is global: the view on sustainability is evolving. It is believed that climate change and population growth will place more demand on land use for sustainable food production rather than natural ingredients for cosmetic formulas. Naturally derived, lab modified ingredients will take the place of organically farmed ingredients, both in fragrances and in skincare. Packaging is another great concern for consumers and most plastic will be recycled or upcycled in the future. Sulapac — a Finnish startup company that creates bio-degradable and micro-plastic free materials from wood chips and natural binders as plastic alternatives — secured Chanel as its first cosmetic investor in 2018.

While the cosmetics market has been growing rapidly for many years now, the pandemic has hit the industry hard and might have changed the beauty industry for good. Retailer Sephora lost more than 18 % of its sales during the first quarter of 2020. L’Oréal which generates over us $30 billion in annual beauty product sales, had a 19 % decrease in turnover during the second quarter.  The colour cosmetics and fragrance sections suffer the most, as many women only wear makeup to work and on social occasions. On the grainy screen of a video meeting, no one can see your carefully applied contouring and if you don’t even need pants for a meeting, nor do you need perfume. The overall pandemic impact on the cosmetics industry is undeniable: Management consulting firm McKinsey & Company reports that earnings from the global beauty industry will fall 20–30 % during 2020. 

Historically, crisis can be a great catalyst for innovation and growth. For ­Swedish model Roger Dupé it sure has been. Dupé has modelled for brands such as Kenzo, Vogue, and Jean-Paul Gaultier, and became historic as the first black model to front the exclusive Rolls-Royce brand campaign with the message ”The Future is Here. He has harboured the concept of a new skincare brand for years, but it didn’t come into fruition until Autumn 2020. The pandemic radically changed his job situation, accelerating his entrepreneurial plans. His brand Melyon taps into the growing market for inclusive skincare, creating serums and creams for black skin. 

— The brand’s focus is on pigmentations, dryness, and ingrown hairs, concerns more often seen in pigmented skin with curly hairs than in white skin, he explains. 

— Growing up, and during my years in the fashion industry, I’ve seen the lack of diversity in beauty. I want to change the view on cosmetics and the cosmetics industry.

Melyon launched in Sweden in ­October 2020, but Dupé has his sights set on the American market. The generation born after 2007 will be the first minority white generation in the US, driving a demand for skincare for all skin types and shades. And the demand is great, as already demonstrated by Fenty Beauty. The brand, launched in 2017 by superstar Rihanna and LVMH group, made many jaws drop. Fenty Beauty launched not less than 40 shades of foundation, totally disrupting the industry and making the world more inclusive at the same time. The brand racked up a reported us $100 million in sales in the first few weeks. 

Catering to new demographic groups will be important in the coming years, not only to people of colour but also to the growing population over 70. In 2030, it is expected that 25 % of the Swedish population will be 65 years or older. As life spans get longer, and people stay vital well into their nineties, the demand will grow for example larger mascara wands that are easier for older hands to grip, or shampoo bottles you can read without a magnifying glass. As beauty brands abandon the term ”anti-age” and choose the more positive-sounding ” well-ageing” (Givaudan) or ” pro-ageing” (Dove, The Body Shop), the senior consumer is becoming more valuable — and profitable — for beauty brands. 

As the meaning of clean beauty changes and inclusiveness regarding both skin tone and age is deemed important, the future for Nordic beauty is really bright. 


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Patagonia’s thoughtful anti-Black Friday campaign goes viral

You might have stumbled upon a clever marketing campaign from Patagonia over the weekend. The initiative from the American outdoor brand is named Buy Less, Demand More and hopes to inject some sustainable habits to its consumers, to halt fashion’s damage on our planet. Patagonia campaign manifesto reads:

We’re all screwed
So don’t tell us that we can imagine a healthy future
Because the reality is it’s too late to fix the climate crisis
And we don’t trust anyone who says
We need to demand a livable planet
Because we don’t have a choice

(Now read this bottom up).

The text was printed on posters that were plastered all around the world and took up full pages in some of the world’s biggest newspapers. Patagonia timed this campaign just before Black Friday, and the clever text takes a stand against the fashion world’s huge impact on global warming.

— We really believe that Black Friday, as a concept, is really unhealthy to our health and global health. The idea of consuming for the sake of consuming is completely opposite of where we need to go as a society in order to rein in our carbon footprint and be able to make a positive impact on this immense climate issue that we’re dealing with, Jenna Johnson, head of Patagonia, told InStyle.

At the same time, the campaign has received its share fair of criticism. It’s not the first time that Patagonia has been accused of greenwashing, and the Buy Less, Demand More campaign is no exception. Many people are taking to social media to question Patagonia’s way of shaming a fashion industry they are very much a big part of. The Harvard Business Review also writes that the buy less-call also can make for the opposite, and create a bigger revenue for Patagonia.


Shewy’s gum can replace your daily dose of coffee — and sunlight

Swedish gum manufacturer Shewy is launching a subscription service for different kinds of boosted gum options. The Energy flavour, for example, tastes of mint and is infused with caffeine, iron, zinc, vitamin B3, B6, B9, B12, and iodine to keep you sharp and concentrated. The Sun flavour, on the other hand, comes in handy for all nordic hemisphere inhabitants that have a hard time catching daily sun hours. It is infused with zinc, beta-carotene, vitamin D3 and A that you naturally get from sun exposure.

— In my ambition to work with innovative products in the health sector I identified a great possibility with functional, vitamin-infused chewing gum. Chewing gum is proven to be an efficient delivery system of active ingredients and it is an already established consumer behaviour, says Ash Pournouri, Founder of Shewy.

Ash Pournouri is perhaps more known for his career as record manager, music producer and co-founder of Brilliant Minds together with Daniel Ek of Spotify. But now he’s entering the enormous market of functional food. In addition to Ash, actor and comedian Jonas Fagerström, as well as supermodel and entrepreneur Kelly Gale, are early investors in the healthy chewing gum company.

The Shewy yeam.

Scandinavian MIND met with the Shewy team to understand more what benefits the product brings.

Can you describe what Shewy is?

— With Shewy we want to challenge the dated chewing gum market whilst combating the world’s vitamin deficiency issue. Shewy is functional sugarfree gum enriched with vitamins, minerals and ingredients to boost your immune system, energy, performance and much more exciting in plan, says Caroline Meschke, co-founder and CEO of Shewey.

Ash Pournouri fills in:

— Chewing gum has been proven to improve concentration, mood, stress, and anxiety whilst being an excellent delivery system of vitamins, yet the level of innovation within the industry is extremely low. We have created innovative solutions and formulations targeting many occasions and needs. Shewy uses a unique direct, cold compression method when assembling and producing our functional gum. No heat or moisture is involved in the manufacturing process. This means all ingredients are preserved during the production process and none of our great ingredients lose their potency. It has been a two-year-long development process to ensure a high-quality product with the right manufacturer, taste, active ingredients and texture.  

So what are the benefits you get as a user?  

Shewy sun helps the sun-deprived Scandinavian.

— Consumers are now more aware than ever of what they put into their bodies and the impact of how ingredients make them feel and look. They want convenient access to health benefits and our gum seamlessly fits into their daily life. We provide just that, says Caroline Mescke.

The global market for functional food is huge. According to a study released in 2020 by Allied Analytics, in 2019 the market value was approx. 177BUSD and projected to reach approx. 268BUSD in 2027. Accelerated by digitalisation in general and changing purchasing behaviours due to Covid-19 pandemic, companies are increasingly exploring new business models in the convergence of lifestyle and technology.

Jesper Broström, who was first external investor in the company, elaborates:

— Shewy is a statement lifestyle brand worthy of our picky urban consumers. Our consumers make the majority of their purchases online and they already subscribe to razors, food and TV. Chewing gum however is bought in convenience stores, but how convenient is it really to cue at your local 7-eleven to buy your chewing gum. We offer Shewy conveniently online and on subscription so our customers never have to run out. With Shewy we want to give people a daily boost with a simple, new and available online subscription model but also a relevant and modern brand.


5 Scandinavian brands opting out of today’s shopping hysteria

Haglöfs pre-launches new second hand concept Restored today

In recent years, Haglöfs’ Green Friday initiatives have become well-known for taking a stand against the environmental and social perils of excessive consumption. The company has closed down shops and webstores on the most notorious shopping day of the year, and last year even increased its prices, while giving profits to environmental charities. 

This year is no different with the brand taking the opportunity to promote the option of second hand as the most responsible choice this Black Friday. The sale of new products is restricted by once again closing down its webstore and all of the Haglöfs brand stores apart from the one in Stockholm, which, however, doesn’t sell the regular product line. 

Instead, visitors to the latter will get a chance to try out and purchase the new second-hand collection, Haglöfs Restored, which also gets its digital debut on the company’s Instagram page. For the concept, Haglöfs has partnered up with The Renewal Workshop, a leading provider of circular solutions for apparel and textile brands. Products that still have life in them but would otherwise go to waste are cleaned, repaired, reproofed, and restored to the brand’s standards, before being added to the collection.

The message is simple: if you have to buy something today, take a stand and buy second-hand.

— This new collection is as functional and good-looking as our regular one but has an added environmental benefit. By restoring items which would otherwise be neglected or discarded — and giving them a new lease of life — we’re directly saving on waste, emissions, and water in the manufacturing process, and keeping still-premium materials out of landfill. We’re making the most of what we already have by providing second-hand gear for first-hand adventures, says Fredrik Ohlsson, CEO.

Haglöfs Restored will launch officially in FW21 and is part of a wider program of initiatives aimed at extending the useful life of the brand’s gear, to be presented to the consumer in 2021.

ASKET collaborates with photographer Jonathan Daniel Pryce to celebrate the power of timeless style

For the fourth year running, Swedish menswear brand ASKET will be closing their online store on Black Friday. Instead redirecting customers to their Garment Care Portal and encouraging them to take care of what they already have, rather than buying something new.

They’re also teaming up with award-winning fashion photographer Jonathan Daniel Pryce, who you might know as Garcon Jon, for a photo series. It’s focusing on the timeless essentials from ASKET’s Permanent Collection, to which the brand only adds 3 to 4 new pieces a year, as well as include subtle hints point to failings within the current fashion system.

— I like that ASKET works to restore the simplicity of garments, bringing them back to their very essence; quality, fit, and timeless design — there’s a beauty in that, says Pryce.

— Typically editorial shoots showcase the latest fashion trends and short-lived seasonal pieces, but in collaborating with Jonathan we wanted to challenge that notion, showcasing that fashion fades with the season but true style prevails. We want to inspire people to focus on fewer but quality belongings that they can rely on year in, year out, says August Bard-Bringéus, co-founder.

Organic Basics is lowering the prices for a good cause

The Danish basics brand is one of the leading sustainable-minded Scandinavian brands as of today. Launching today is the Regenerative Cotton Pilot Project, for which Organic Basics has partnered with WWF to give direct support to farmers in Büyük Menderes Basin, Turkey, wanting to make the switch to regenerative cotton.

Since the industrial revolution, Organic Basics shares, the way we produce food and clothing has been damaging our ecosystem, contributing up to a third of global carbon emissions. Deep-tilling and the use of harmful chemicals have turned the soil into useless dirt. To make matters worse, massive areas of land around the world have become barren. And these lands can no longer absorb carbon from our atmosphere.

Implementing regenerative farming practices can promote the growth and protection of healthy soil — and help draw more carbon down from the atmosphere.

For every order made during the brand’s 25% sale until Monday, they will donate €10. This €10 will enable 5m² of cotton fields to be converted to regenerative practices. The goal is to convert 30,000m² of land, to draw down over 800 tonnes of carbon back to where it belongs.

Filippa K highlights their Core Collection

Yes, today is truly a great opportunity to drive a movement of mindful consumption. Take Circular Monday, for an example. Since their beginnings in 1993, Filippa K has valued longevity and strived to create clothing in a — literally — timeless fashion. Their own consumer surveys have proven that it works, revealing that 83% of the pieces purchased by their customers through the past 20 years are still being used on a regular basis.

Instead of taking part in sales during this period, the brand will communicate their Core Collection of permanent pieces — a range that’s always available and never on sale. Each piece is timeless and seasonless, made in classic colours and quality materials. 

Good for the customers, good for the brand, good for the, struggling, retailers. And, needless to say, a better choice for the planet.

Lundhags launches pliking initiative to reduce overconsumption and environmental destruction

This weekend, Lundhags starts the initiative pliking (picking up litter and hiking) as a response to more and more litter ending up in nature.

— Nature and the wilderness are a fantastic source of recreation and recovery and we see how more and more people discover nature in these difficult times. Unfortunately, what we also see is increased wear and littering, which led us to start this initiative, says Caroline Karlström, marketing manager, continuing,

— We start the initiative on Black Friday as a way to ”disrupt” the unsustainable shopping hysteria. We hope to inspire people to go out and enjoy nature instead of shopping and at the same time bring a bag to fill with the litter you find.


”I prefer to end my day in an outdoor swimming pool to reflect on the day”

Valdís Steinarsdóttir is a Reykjavik based designer, specializing in product design with a focus on material experiments. She received the Formex Nova award 2020 earlier this autumn and was nominated for Emerging Designer of the year at this year’s Dezeen Design Awards. When it comes to Steinardottír’s designs, it’s hard to misconceive their sustainable message. The Horsehair Project, for example, utilizes horsehide that is mostly considered a byproduct of slaughtered horses (pictured below).

My favourite thing that makes me proud of this city:
I am incredibly proud of a design-installation that I and fellow designer Arnar Ingi Viðarsson designed, which was placed in the heart of Reykjavík — Lækjartorg. We collaborated with Reykjavík´s city council, at first we suggested doing a much smaller peach but they liked the idea so much that they wanted us to do a bigger sculpture. And we did! It is called A Square to Reflect and is a mirroring design-installation that serves both the role of a public resting place and as an interactive sculpture. Our aim with the piece is to open up a conversation about the importance of positive self-image and how the citizen perceives oneself as a part of their city.

My favourite weekend routine:
I would love to start my day with a nice cup of coffee from Reykjavík Roasters, then go to different art and design exhibitions all day. I’m a collaborative person at heart and usually spend my day on meetings with designers and creatives I’m working with to moving forward on various projects. In Iceland, we have amazing swimming pools so I prefer to end my day in an outdoor swimming pool to reflect on the day.

Favourite cultural spot:
Ásmundarsalur — an art space that is dedicated to all forms of art and design.

Favourite place for dining out:
Yuzu! Good food with beautifully designed interiors.

Favourite place for a creative or business meeting:
Kjarvalsstaðir is another art gallery which has a nice cafe as well.

Favourite breakfast place:
Nothing beats a good homemade breakfast in bed.

Favourite city escape:
Everywhere you go in Iceland is beautiful. It’s hard to name one place but Snæfellsnes is packed with beauty.

Favourite local entrepreneur or creative I want to promote:
Sebastian Ziegler, a filmmaker and cinematographer based in Iceland. He is always working on super interesting documentaries.

Favourite hotel for a staycation:
I am frustrated with hotels. There are too many hotels, and in order to build them, many of the greatest creative places in Reykjavík have been torn down.

Favourite route for a run or walk:
Ægissíða has a lovely view of the sea.

Favourite place for fashion:
Thrift stores. Hidden gems everywhere.

Favourite space for great design:
Museum Of Design And Applied Art – They collect and preserve the part of Icelandic cultural history encompassing design, especially from the beginning of the 20th century to the present day.

Favourite example of tech innovation in the city:
Genki instruments.

Favourite local media:
HA – Magazine on Icelandic design and architecture.

Favourite thing at home
One of my most cherished items is a wooden box my uncle made me for my birthday when I was a child. It is made from trees from my relatives’ gardens.


IO House’s resourceful mobile home lets you lodge in luxury wherever, whenever

IO House is a Stockholm-based manufacturer of luxury off-grid homes, and their maiden project is called The Space. It’s a 60 square meter big mobile home that can be transferred and installed anywhere you like it. And there’s no need to worry about the hassle of finding nearby electricity or water resources — the house has a private power supply and an internet connection, and the water and sewage tanks are big enough to last for two weeks for two people. The Space is equipped to the teeth with a dishwasher, gas stove, refrigerator, and washing machine. The home is also entirely controlled by a smartphone app, that keeps you connected to the house at all times.

— We like to think of it as a luxurious yacht that you can permanently live in and take anywhere you like – complete flexibility with all the comfort, says Mario Ojalo, CEO of IO House.

Once you’ve decided where to put the mobile home, be it next to your favourite golf course or perhaps some friends’ immobile summer house, IO House helps to arrange a transfer by truck. The Space can get mounted on a regular freight truck and is suitable for delivery by road up to 90 km/h.

The home was designed and developed with Scandinavian design values as a cornerstone, and made built out of organic, non-synthetic materials. The interior is made out of a mix of wood, metal and glass which makes for a modern feel.

— We have aimed to maximize comfort and privacy at the same time. At IO House we know how important it is to spend time with yourself, your loved ones and switch off from everyday troubles. Hence, we wanted to create a home, where everyone could just relax and enjoy the view, adds Mario Ojalo.


Listed: All Swedish stockists

Issue 1 — The Transformation Issue is now available at 87 different Pressbyrån shops. All shops are listed in alphabetical order (by city) below.

Or purchase your copy from the Pressbyrån webshop.

Järnvägsstation Alingsås
Järnvägsstation Alvesta
Angereds Centrum Entrè Angered
Bergslenagatan 9 Borås
Stationsgatan 16 Borås
Västra Kyrkogatan 22 Borgholm
Helga Görlins Gata 1 Charlottenberg
Järnvägsplan 1 Eskilstuna
Stortorget Falkenberg
Centralstationen Spår 7-8 Göteborg
Centralstationen Huvudentren Göteborg
Lindholmspiren 5 Göteborg
Nils Ericsonsplatsen 7 Göteborg
Nordstadstorget 2 Göteborg
Redbergsplatsen 1 Göteborg
Dialoggatan 16 Hägersten
Telefonplan Hägersten
Stationsgatan Halmstad
Järnvägsgatan 4 Hässleholm
Norra Stationsgatan 1B Hässleholm
Nya Knutpunkten 84 Helsingborg
Stortorget 10 Helsingborg
Huddinge Sjukhus Huddinge
Barnarpsgatan 36 Jönköping
Järnvägsgatan 1 Jönköping
Stationsgatan/ Jvg Kalmar
Centralstationen Karlstad
Drottninggatan 20 Karlstad
Västra Boulevarden 2 Kristianstad
Borgmästaregatan 5 Kungsbacka
Storgatan 20 Kungsbacka
Luftfartsv Gbg-Landvetter Flp Landvetter
Transithall Landv.Flygplats Landvetter
Friggavägen 27 Lidingö
Bangatan 1 Lidköping
Järnvägsgatan/Centralstn Linköping
Trädgårdstorget 4 Linköping
Storgatan 67 Luleå
Bangatan 1 Lund
Västra Stationstorget 10 Lund
Centralstationen Malmö
Hyllie Stationstorg 15 Malmö
Södergatan 11 Malmö
Södra Förstadsgatan 12 Malmö
Spårvägsgatan 7 Malmö
Järnvägsstation Märsta
Brogatan 9 Mölndal
Centralstation 94 Norrköping
Hageby Centrum Norrköping
Repslagaregatan 5 A Norrköping
Hantverkaregatan 18 Norrtälje
Hallunda Torg Norsborg
Marknadsvägen 9 Ödåkra-väla
Stationsplan 1 Östersund
Gamla Kronvägen 7 Partille
Järnvägsgatan 2 Ronneby
Järnvägsstationen Skara
Storholmsgatan 2 Skärholmen
Rådhusgatan 2 Skövde
Stationsplan 1 Södertälje
Kolonnvägen 11 Solna
Årstaängsvägen 21 Stockholm
Centralhallen Stockholm
Centralplan 15 Stockholm
Fleminggatan 50 Stockholm
Götgatan 31 Stockholm
Klarabergsgatan 23 Stockholm
Liljeholmstorget Stockholm
Lugnets Allé 29 Stockholm
Norrlandsgatan 13 Stockholm
Arlanda Terminal 4 Sky City Stockholm-arlanda
Arlanda Terminal 5 Stockholm-arlanda
Södra Hamngatan 3 Strömstad
Esplanaden 2 Sundsvall
Gesällvägen 1 Sundsvall
Landsvägsallén 6 Sundsvall
Kontinentplan 2 Trelleborg
Skolgatan 63 B Umeå
S:T Persgatan 10 Uppsala
Uppsala Järnvägsstation Uppsala
Busstation Varberg
Silkesvägen 39 Värnamo
Silkesvägen 39 Värnamo
Krankroksgatan 17 Västerås
Södra Ringvägen 1 Västerås
Storgatan 7 Växjö
Sankt Knuts Torg 1A Ystad