Investors bet everything on Nothing

The Swedish tech entrepreneur left the smartphone giant last year and received a not-so-modest amount of money from investors to build a new company, which is announced today.

But why the name Nothing?

The venture’s aim for the future is a technology that resembles nothing.

Although it’s still unsure exactly what ”smart products” Nothing will release and what company they will be competing with, we do know that they are planning to release products across multiple categories. To avoid them from looking too much like their competitors, they’ll have custom made components from the start. 

— It’s been a while since anything interesting happened in tech. It is time for a fresh breeze of change. Nothing’s mission is to remove barriers between people and technology to create a seamless digital future. We believe that the best technology is beautiful, yet natural and intuitive to use. When sufficiently advanced, it should fade into the background and feel like nothing, says Carl Pei in an interview with The Verge.

Nothing’s first product is expected to be released in the first half of 2021.

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