Schulz first introduced the Peanuts characters in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the other characters have made an indelible mark on popular culture, with Schulz now being widely regarded as one of the most influential cartoonists of all time.
The first glimpse of the Soulland meets Peanuts capsule was shown at the brand’s Autumn/ Winter 2020 Runway in Copenhagen, focusing on some of the American cartoonist’s hand-drawn vintage and classic artwork, assembled in a collage style.
— I love Charles M. Schulz’ work! The ability of the art to remain relevant across generations and age groups really amazes me! Snoopy, Charlie Brown, and the rest of the Peanuts gang are great characters for kids clothing and still hold relevance on the most luxurious garments. The focus of my work was to source exclusive materials like silk organza to create a grown-up and extravagant feeling, while still remaining humoristic and true to the Peanuts universe, says Silas Adler, Co-founder and Creative Director.
The mentioned silk pieces, with an all-over printed short sleeve shirt with bowling collar and relaxed pants for men and a transparent maxi dress and a fitted shirt for women, drops tomorrow. The other styles from the 12-style collab, which includes organic T-shirts, hoodies, and crewneck sweatshirts, launches next Monday.