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Power play — Amazon enters the gaming industry

After speculations and rumours for approximately a year, Amazon finally unveiled their new gaming service Luna yesterday. Much like Google’s gaming service Stadia, Luna is a cloud gaming service where you pay a monthly fee to get access to hundreds of game digitally. You can use the devices that you already own to access Luna, which means that phones, computers or existing Playstation and Xbox controllers can be plugged in to get going easily.

Amazon did also release its own controller though, which will cost around €45 during the early access period. The Luna Controller can connect to any wifi and Bluetooth-supported screen.

For around €5 a month you can access already available gaming titles such as Resident Evil 7, Control, Panzer Dragoon, A Plague Tale: Innocence, The Surge 2, Yooka-Laylee, GRID, Abzu, and Brothers: A Tale of Two Sons. Amazon says more titles will be added ”over time.”

For now, only gamers in the US can request an invitation for early access to Luna. Gamers from other regions of the world have to wait for its broader release.

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Swedish health app Lifesum teams up with Amazon for new project

For the health and fitness person, the Lifesum app probably rings a bell. Whether users want to lose weight or cut back on drinking caffeine, the app uses technology, psychology, and professional dietitians to identify the individual user’s personal goals. More than 45 million consumers use the app, and it consistently ranks in the Top-10 in the Health & Fitness category on the App Store. 

Tech giant Amazon hardly needs an introduction, but their brand new project might. Amazon Halo is looking to offer nutritional services to its users, and they’ve turned to Lifesum to get started. Thanks to Lifesum lab reports, Amazon Halo will offer various challenges to its users. The nutritional challenges are centered around health goals such as eating more plant-based foods and trading ultra-processed foods for a cleaner diet. A wrist band helps users to see how their nutrition may impact their mind, body, and overall well-being.

— Nutrition is not one size fits all. Instead, it’s extremely personal – you have to figure out what works for you. Together, Lifesum and Amazon Halo will help users explore and find the best health and nutritional approach for them, says Lifesum CEO Henrik Torstensson.