The Christmas Collection is inspired by the new reality we are facing with lockdowns, working from home, and strong restrictions regarding how and where to train, tells Creative Director Andreas Gran.
—The new sweatsuit program is perfect for a video conference at home as well as to and from the gym. The materials are of course sustainably sourced.
Through their sustainability program B. Tomorrow, Björn Borg aims towards a fully sustainable range. They now use 0% conventional cotton and have reached a 42% decrease in Co2 carbon footprint since 2013. And, adding innovation to their Christmas Collection using S.Café’s technology not only helps them to reach that goal but also increases its functionality.
— S. Café is a fabric manufacturer from Taiwan doing yarn out of recycled coffee waste. With so much of the coffee bean ending up in the trash, S.Café recycles the waste from local café chains, and makes fabric out of it, in a mix with recycled PET. The fabric offers 200% faster drying than cotton, absorbs odors, and reflects UV rays. One T-shirt can be made out of three cups of coffee grounds and five recycled plastic bottles, tells Gran.
When Björn Borg started to see restrictions at gyms, they saw a need to add products that could help maintain good habits at home instead, now launching their own home workout equipment range.
— It’s a kit of training products that make it possible to complete a great workout at home. Training for me is a way to deal with life. To get the strength to take on the challenges you face at work and in life. To get calm, happy, and a better version of myself. So, I use it almost every day, says Gran.