”Thanks for joining the conference — now the work begins”

It began with a gruesome wait. I have to admit that the technical difficulties that plagued the beginning of The Transformation Conference last Thursday, are amongst the toughest moments in my professional life. Eight months of hard work culminated in that moment. Eight months of building the Scandinavian MIND brand. Eight months of going from pandemic freeze to platform launch.

I was finally going to unveil our first print issue, and welcome the +300 digital guests to the first edition of our new concept The Transformation Conference. 

And then: technical failure. We couldn’t start on time.

I’d like to take a moment to apologize and offer a huge thanks to all of you — most of you who had signed up, actually — who sat patiently and waited for the event to begin. 

Once we were rolling, things progressed much smoothly. We unleash our four panel discussions both via Zoom and with speakers present on stage at our favorite movie theatre Alma’s Park in Stockholm. My fellow moderators Fredrik Ekström and Roland-Philippe Kretzschmar did an excellent job stearing the discussions with some of the leading minds within sustainability and impact investment. And you, dear participants, proved to be an engaging group, with many questions coming in for the panelists. 

I had so much fun doing this conference. The event was produced in collaboration with Nordic Talks, and I’ve been really proud that the Nordic Council of Ministers had decided to partner with us. The Nordic Talks project exists to be a platform to address the 17 Sustainable Development Goals (SDGs). Their motto is to ”inspire each other to act – for a better, more sustainable future”. In terms of shared values, I couldn’t have found a better partner for the launch of Scanadinavian MIND. 

Our talks can now be viewed on our website, and in the coming weeks we will republish every talk on our upcoming podcast, with additional analysis and commentary from me and my fellow editors. Sign up to our newsletter to get early access to this content and upcoming events. 

Let’s keep the conversation going!

Miss the live stream? Watch all the panels and conversations here.


”One month in, and we are just getting started”

It’s been exactly one month since we unveiled this new platform of ours. First, as a few teasing Instagram posts with the logo and tagline — Bridging lifestyle & technology. Then, a week later, as this website that you’re now on. Since then, we’ve been published daily news reports from our core areas — from design, fashion, and the arts, to technology, mobility, and science. We’ve also given voice to some of our most exciting thinkers and well-thought editors. And we’ve dipped our toes in formats that we look forward to expanding on more — from film documentaries to intelligence reports.  

It has been thrilling to see the platform emerge, particularly the way fashion and design get to live side-by-side with tech and innovation. This is the core of our mission, to marry lifestyle and technology. And with the many positive comments from you guys, our dear readers and supporters, we feel confident we are on the right path.

”It has been thrilling to see the platform emerge, particularly the way fashion and design get to live side-by-side with tech and innovation.” 

But as editors, we are never really satisfied. We are constantly discussing the balance between subject matters, evaluating what works and what doesn’t, and working hard on the next big concepts to launch. So I thought it would be time to give a little preview of what’s to come in the next couple of months. 

1. Editor’s at large

Scandinavian MIND is a collaborative effort, and part of our mission is to bring together the best minds from our areas of interest. That’s why we are recruiting an experienced lineup of Editors-At-Large — senior people and industry insiders that will bring insights and perspective to everything from sustainability in fashion to artificial intelligence. First out is Roland-Philippe Kretzschmar (Future & Digitisation) and Fredrik Ekström (Sustainability & Branding), and more names will be unveiled soon.

2. Podcast

We will soon launch our podcast offering, starting with our mothership: The Scandinavian MIND Podcast. This show, hosted by yours truly, will be a weekly discussion on current topics between our Editors-At-Large and other thoughtful guests. Every now and then, we’ll publish a long-form interview, starting with the cover stars of our upcoming print edition.

3. Magazine

Speaking of print, most of our days are now occupied with producing stories for our first print edition. Launching late October, this is going to be the peak of our content season, featuring both long-form profiles (I can’t wait to reveal our cover stars), thought-provoking fashion, insightful commentary, as well as a special section on the state of the beauty industry. 

4. Reports

This is an exciting new format in our publishing arsenal. Every season, we will bring you intelligence reports from the world of fashion, design, beauty, and tech, based on both quantitative data and qualitative interviews and reporting. You can read a preview of our first report The New Sustainable Consumer — and her search for truth, penned by our Editor-at-large Fredrik Ekström, here

5. Conference

This will be the culmination of the launch of Scandinavian MIND. In early November, we will bring a schedule of panel talks, keynote speakers, and live interviews to Alma’s Park in Stockholm. The event will be broadcast live through on our website, and the content will live in podcasts and videos afterwards.

Want to partake in any of these activities? Sign up to our newsletter and get the latest updates.  We look forward serving you with high quality content and experiential events in the weeks, months, and years to come. What to contribute? Drop me a line on

Thank you for your support!

Top Three

Things on my mind this week

The joy of the electric motor boat

Last week, I had en utmost pleasure of riding on one of Scandinavia’s true innovations — the X Shore electric motorboat, accompanied by the company’s charismatic founder (with a great first name) Konrad Bergström. More on this in the weeks to come, but you’ll find a preview in my Instagram Stories Highlights

The rise of the air ship

Sometimes it takes a decade for a technology to ripen. I’m astonished to see the airship make a comeback (yes, now safer than the Hindenburg) as a sustainable, energy-efficient alternative for air travel and transportation. Swedish company OceanSky Cruises with its North Pole expedition is one of the pioneers.

Gant’s newfound relevance 

My friend Christopher Bastin is back at Swedish preppy brand Gant, responsible for collaborations and all over vision and awesomeness. His first collab, with Italian boot brand Diemme, bodes well for the future of Gant. Read more here.


Welcome to a platform bridging lifestyle and technology

This is a very special column to write. Today — after months of thinking, planning, designing, and writing — we are officially launching our new editorial platform Scandinavian MIND.

This might seem like an odd timing to launch a new journalistic venture. The year 2020 has been difficult for all of us. The future is uncertain. The market is unpredictable. But that is exactly why this is the right thing to do, and the right timing to do it.

Whether you are working in fashion, media, design, tech, or other, the need for inspiration, positive thinking, and creative ideas on how to transform our world is greater than ever.

Some of you will recognize that the people behind Scandinavian MIND also worked on Scandinavian MAN, a platform for Nordic lifestyle brands that lived between the fall of 2017 and the spring of 2020. With me on this new journey is our creative director and co-founder Erik Olofsson, fashion director Ursula Wångander, news editor Johan Magnusson, and a wide network of talented creatives.

”We realized that we should focus on collaboration, and how industries need to converge”

When the coronavirus crisis hit us in early March, we started to take a long, hard look at how we should use our storytelling capabilities. We realized that we should focus on collaboration, and how industries need to converge in order to survive and thrive in the months and years to come.

Scandinavian MIND is a magazine and a platform for a better world, covering the intersection of lifestyle and technology. Our mission is to shine a light on the people, projects, places, and products that impact the world in a positive way.

Our website will feature a mix of daily news and intelligence, expert opinion and views, as well as in-depth reporting on the worlds of art, fashion, design, science, technology, mobility, and more.

In early October, the first edition of our biannual print magazine will be published. And later that month, we will host The Transformation Conference, a special event that will gather leading minds in fashion, interior, and technology. Both digitally and physically at Alma’s Park, Stockholm.

More on this in the weeks to come. If you have any comments, suggestions, or questions, don’t hesitate to shoot me an email. We hope that you will come along for the ride. We are certain it will be a fascinating one! •