Categories
News

Gucci and The North Face collaboration debuts on Pokemon GO

American outdoor brand The North Face and Italian luxury brand Gucci is yet to release their anticipated collection to the public, at least in physical form. Earlier this week, the two brands turned to The Pokemon Company and its AR developer Niantic to debut the t-shirts, hats, and backpacks. Pokemon GO gamers can dress their Avatars in the collaboration for ”a limited time”, so be quick.

Players can look for specific Gucci Pins on the app’s immersive map, where they can access the digital collaboration for free. There are 100 total pick-up-points, spread out in cities all over the world.

For the people who like to keep it old-fashioned and purchase the collection in physical form, the online purchasing raffle opens on January 9 and general sale opens on January 22.

The digitisation of the fashion industry is developing at a rapid pace. The global pandemic has accelerated this phenomenon, next month, Copenhagen Fashion Week is set to be fully digitised and won’t have a physical fair, Cecilie Thorsmark, CEO of Copenhagen Fashion Week, told Dansk Mode & Textil.

Categories
News

Our 10 favourite tech news in 2020

Elon Musk’s brain chip implant gets new simplified design

The Neuralink chip that aims to create brain-to-machine interfaces gets tinier and simplified.

Read.

These wooden charging stations embody the electric mobility experience

Ditching dull gas stations is another great reason to start driving electric.

Read.

Bang & Olufsen revamps the iconic 4000c turntable

An up-to-date decision, considering the exponential growth in vinyl records sales.

Read.

NASA and BIG shoot for the moon in new lunar city project

NASA wants to get ready for Mars by experimenting on our moon.

Read.

New electronic skin can react to pain like human skin

The electronic skin will not only improve intelligence in robotics but also help producers, and users, of smart prosthetics.

Read.

Polestar showcases futuristic vehicles in Balenciaga’s new video game

The electric car brand has collaborated with the luxury fashion house.

Read.

Reaching for the stars

Finnish startup ICEYE raises €74M to further expand its fleet of revolutionary satellites.

Read.

The Acute Art app makes it easier (and cheaper) than ever to own high-end art

The free augmented reality app provides portable art exhibitions.

Read.

Loeva’s new paddleboard is transparent and equipped with LED lights

Why only skim the surface of the paddleboard trend when you can go all-in?

Read.

Extraterrestrial intentions

Close to a decade ago, Mehrdad Mahdjoubi worked for NASA’s Mars project to find reusable water solutions. Today, his out-of-this-world shower can be another piece in the sustainability puzzle for our planet.

Read.

Categories
News

Polestar showcases futuristic vehicles in Balenciaga’s new video game

Balenciaga’s new collection is featured in Afterworld: The Age of Tomorrow, a futuristic video game set in the year 2031. The team at Balenciaga approached Polestar to help create depth to the environment by giving their own flavor to the vehicles be on the streets of that near-term future. 

The result is that the gamified city will feature futuristic vehicles by Polestar, from artists including Konrad Cholewka, Arthur Martins, Charlie Nghiem, Rash Tagirov, Mattias Walz, and John McInnis, as well as Polestar’s own Precept.

— At Polestar, our aim is to be a leader in the shift to sustainable mobility, as we design towards zero. When Balenciaga reached out and explained the Afterworld project, inspired by the slow return to a healthier balance of nature and industry, we felt it was a perfect match for us, says Maximilian Missoni, Head of Design at Polestar. 

”Our first video game is set in a near and hopeful future. To make the setting more realistic and exciting, we chose to work with other forward-thinking companies, populating the game with their newest designs. Polestar’s innovative electric vehicles, including the 3x Moto, the MMXL, the 0, the Precept, and the Pickup compliment our ideas on luxury and sustainability, and so made a great addition to the project,” comments Balenciaga. 

Categories
News

Back in the game — Atari VCS is the nostalgic console choice for 2020

The gaming industry has ridden out a hectic Q4 for 2020. The two heavyweight console manufacturers Xbox and Playstation have presented new hardware for the first time in 7 years, and pre-order lists are filled to the brim with eager gamers hoping to get a hold of the Xbox Series X, Xbox Serie S or the Playstation 5 next month. But it has flown over many gamers’ radars that gaming pioneer Atari is joining the party too, with the release of Atari VCS this November.

Atari, who helped develop the first-ever commercially successful video game Pong in 1972, hasn’t released a gaming console in 15 years. The Atari VCS was originally presented in 2017 but has seen heavy delays because of unexpected expenses, company transformations, and of course, the Coronavirus. But for the nostalgic and alternative gamer, the Atari VCS is the nerdy and sought-after choice. The console runs Linux, making it extremely versatile, and also comes with an old-school joystick to fulfil the nostalgic feel.

The VCS will also support video and music streaming on top of the gaming and is said to come with a subscription service that will let users get a hold of games and other services digitally, since the VCS doesn’t hold ports for discs or cassettes. It will play more than 100 classic Atari games including Pong, Asteroids and Centipede.

The first batch of Atari VCS 800 Collector’s Edition has already been shipped out to early investors, and the console is set to drop globally by the end of November, with a starting price of roughly US$ 390.

Categories
News

Power play — Amazon enters the gaming industry

After speculations and rumours for approximately a year, Amazon finally unveiled their new gaming service Luna yesterday. Much like Google’s gaming service Stadia, Luna is a cloud gaming service where you pay a monthly fee to get access to hundreds of game digitally. You can use the devices that you already own to access Luna, which means that phones, computers or existing Playstation and Xbox controllers can be plugged in to get going easily.

Amazon did also release its own controller though, which will cost around €45 during the early access period. The Luna Controller can connect to any wifi and Bluetooth-supported screen.

For around €5 a month you can access already available gaming titles such as Resident Evil 7, Control, Panzer Dragoon, A Plague Tale: Innocence, The Surge 2, Yooka-Laylee, GRID, Abzu, and Brothers: A Tale of Two Sons. Amazon says more titles will be added ”over time.”

For now, only gamers in the US can request an invitation for early access to Luna. Gamers from other regions of the world have to wait for its broader release.

Categories
News

Look good, play good — Longchamp and Pokemon GO drop digital backpack

French luxury leather goods company Longchamp has chosen a progressive and playful platform to launch its new bag collection. The well-established designer brand has turned to The Pokemon Company and its AR developer Niantic to showcase a backpack that Pokemon Go gamers can wear just in time for this years Paris Fashion Week.

Starting on October 2, Pokemon Go trainers can rock the luxury bag whilst scavenging the digital world, but the bag is also released physically for the fashionable gamer that doesn’t want to be outshone by its digital avatar. The virtual bag is completely free for users to wear, but the physical bag probably will probably set you back a couple of hundred euros. For the physical world, the Pikachu-clad backpack is released together with four other Pokemon-inspired bags.

A convergence between fashion and gaming is nothing new, but it should be further encouraged. Millennials and Gen Z’s are spending a great amount of time, money and effort on their digital appearances via various avatars online. Last year Louis Vuitton alertly released an in-game capsule collection for the tactic game League of Legends and thereby set a standard for mainstream fashion brands to be shown in both digital and physical environments. For fashion brands, expanding into the digital sphere will be met with a huge demand from gamers and will cut down both expenses and environmental footprints. It should be a no-brainer.

Categories
News

IKEA has started developing gaming furniture

The gaming market has seen rapid growth in the last decade and has turned from a subculture to one of the most common past time activities. According to IKEA there are 2,5 billion active gamers today, which means that a fourth of the global population partake in some kind of gaming.

That is why IKEA has decided to team up with Republic of Gamers (ROG) to launch affordable gaming furniture and accessories that will comfort to the gaming experience.

— Together, we set out to help the many gamers (and their families) welcome gaming home through developing the new range of affordable and ergonomic gaming furniture & accessories, designed to increase performance while also blend in beautifully to homes, IKEA and ROG say in a statement.

The new gaming range is developed in IKEA Product Development Centre in China, Shanghai. The range consists of about 30 products and will be launched first in China in February 2021, and will then be available in other IKEA markets in October 2021.

Categories
News

Microsoft unveils new budget console Xbox Serie S

After a herd of rumors started to circulate on social media about a budget version of the anticipated Xbox X series, Microsoft took to Twitter on Tuesday to calm the masses. The tweet confirmed the rumors of the Serie S, and also unveiled the starting price of 299 US dollars.

Today Xbox presented further information about the console. The S Series will be the smallest Xbox ever and will also be all-digital, which means that you won’t need to worry about scratched discs or any other physical complications. The Series S comes with at least 100 high-quality games, including Xbox Game Studio titles the day they release, if you purchase the Netflix-like subscription service Xbox Game Pass Ultimate, priced at around 15 euros a month.

Categories
Opinion

”Both fashion and gaming symbolise the idea of having objects that make you more powerful”

More and more consumers are enjoying esports and online gaming. As the industry continues to develop and grow, its influence becomes more and more attractive to a variety of creative industries, including fashion.

For fashion brands, one of the major challenges has long been to maintain relevance in a rapidly changing industry by finding new and innovative ways to engage with its consumers.

Although the merger between the gaming and fashion industry is not entirely new, the relationship between the two industries has certainly grown in recent years, and we have seen how many major brands have chosen to integrate gaming and esports into their product experience — through collaborations in the form of branded games, experiences in physical stores and sponsorship of various teams and events.

In 2019, Tyler Blevins, better known as the streamer “Ninja”, became the first professional gamer to design a signature shoe with Adidas. In addition to Adidas, who also created team jerseys and uniforms for esports teams such as Team Vitality from France, other major athletic brands have also moved to the esports scene. Last year, Nike announced its partnership with the League of Legends Pro League and became the official supplier of shoes and clothing to 16 professional teams in China. During the same year, Puma launched a sock specifically designed for gaming. The gaming sock were developed together with professional esports athletes and came with four different modes: seek, attack, cruise and defence.

Towards the end of 2019, a somewhat more surprising collaboration was announced between Louis Vuitton and game developer Riot Games. Together they produced a series of digital skins for characters in League of Legends, as well as a capsule collection that could be worn outside the game. At the League of Legends World Cup final in November, 44 million spectators witnessed how the winning team FunPlus-Phoenix lifted the winning trophy next to a designer bag designed by the French fashion house.

Last year, HyperX announced a collaboration with the athlete brand Champion, and in October a gaming inspired capsule collection was launched. The purpose of the collection was to give HyperX fans, and gamers in general, the opportunity to stylishly express themselves and their passion for gaming. This summer, HyperX and eyewear manufacturer EyeKing are also launching a pair of gaming glasses designed by esports team Panda Global — the first of their kind.

Looking at the size and rapid growth of the industry, it is perhaps not so surprising that fashion embraces the gaming and esports world. According to market analyst company Newzoo, the global gaming market in 2020 is expected to generate a revenue of $159.3 billion — an increase of more than 9.3% from the previous year. Whether through digital avatars, major sponsorship deals, branded game launches, or a pair of gaming socks, the fashion industry has shown that it has a strong interest in gaming as a new way to engage with an increasingly digital audience.

Although fashion and gaming can seem like a somewhat unlikely match at first glance, the two industries actually have a lot in common. On one hand, they create the opportunity to go into a character, but both also symbolise the idea of having objects that make you strong and more powerful. Gaming is no longer a child’s play; it is rather a growing industry with a huge capacity for creativity and imagination — two things that also characterise the fashion industry. The fashion world’s entry into the gaming world speaks its clear language – the interest in gaming is flourishing.