Lee x H&M is a quite ambitious collaboration, where the two brands took a holistic approach to sustainability, looking at every stage of denim production. The fabric is obviously crucial and the recycled cotton jeans are made from 80% post-industrial waste and 20% post-consumer waste. They include non-leather backpatches made from cork and jacron paper. There’s also cotton-free denim, made from renewable man-made fibers, as well as water-saving dyes and third party verified lower impact denim washes regarding water usage, chemical, and energy consumption.
And, for the first time, H&M will share Life Cycle Assessment (LCA) data online, indicating the water, C02, and energy impact of each denim garment from raw materials to end of use.
— We just loved working with Lee to push for change for more sustainable and circular denim garments and looked at every detail and challenged each other in a positive way, says Jon Loman, designer at H&M.
The collab will be available on hm.com, as well as selected H&M stores, from January 28.