The gaming market has seen rapid growth in the last decade and has turned from a subculture to one of the most common past time activities. According to IKEA there are 2,5 billion active gamers today, which means that a fourth of the global population partake in some kind of gaming.
That is why IKEA has decided to team up with Republic of Gamers (ROG) to launch affordable gaming furniture and accessories that will comfort to the gaming experience.
— Together, we set out to help the many gamers (and their families) welcome gaming home through developing the new range of affordable and ergonomic gaming furniture & accessories, designed to increase performance while also blend in beautifully to homes, IKEA and ROG say in a statement.
The new gaming range is developed in IKEA Product Development Centre in China, Shanghai. The range consists of about 30 products and will be launched first in China in February 2021, and will then be available in other IKEA markets in October 2021.