”Thanks for joining the conference — now the work begins”

It began with a gruesome wait. I have to admit that the technical difficulties that plagued the beginning of The Transformation Conference last Thursday, are amongst the toughest moments in my professional life. Eight months of hard work culminated in that moment. Eight months of building the Scandinavian MIND brand. Eight months of going from pandemic freeze to platform launch.

I was finally going to unveil our first print issue, and welcome the +300 digital guests to the first edition of our new concept The Transformation Conference. 

And then: technical failure. We couldn’t start on time.

I’d like to take a moment to apologize and offer a huge thanks to all of you — most of you who had signed up, actually — who sat patiently and waited for the event to begin. 

Once we were rolling, things progressed much smoothly. We unleash our four panel discussions both via Zoom and with speakers present on stage at our favorite movie theatre Alma’s Park in Stockholm. My fellow moderators Fredrik Ekström and Roland-Philippe Kretzschmar did an excellent job stearing the discussions with some of the leading minds within sustainability and impact investment. And you, dear participants, proved to be an engaging group, with many questions coming in for the panelists. 

I had so much fun doing this conference. The event was produced in collaboration with Nordic Talks, and I’ve been really proud that the Nordic Council of Ministers had decided to partner with us. The Nordic Talks project exists to be a platform to address the 17 Sustainable Development Goals (SDGs). Their motto is to ”inspire each other to act – for a better, more sustainable future”. In terms of shared values, I couldn’t have found a better partner for the launch of Scanadinavian MIND. 

Our talks can now be viewed on our website, and in the coming weeks we will republish every talk on our upcoming podcast, with additional analysis and commentary from me and my fellow editors. Sign up to our newsletter to get early access to this content and upcoming events. 

Let’s keep the conversation going!

Miss the live stream? Watch all the panels and conversations here.


”Welcome to a conference about ideas and about change”

It’s merely one week until we launch the first issue of our biannual print magazine, which coincides with our first major event — The Transformation Conference. 

I couldn’t be more excited. I mean it. 

When we were putting together the magazine a couple of weeks ago, I was struck by how enormously exhilarated I was by the editorial world that we’ve built for ourselves. Coming from a person that has worked on editorial brands his entire career, including building them from scratch, that was saying something. I had to pause and ponder. Why did Scandinavian MIND feel more important, more valuable, and more substantial than anything I had ever worked on? 

I think it is because we decided that this magazine was going to be about real change. About what needs to happen in the fields we’re from — fashion, design, beauty, and culture. Inevitably, the first theme of our first season had to be Transformation. Every story had to be edited through the lens of innovation, technology, and sustainability. 

And that’s where it started getting really exciting. 

Because the most interesting fashion story is not about style, it’s about where what’s going to happen when clothes become digital, as witnessed by Fashion Innovation Center founder Fredrik Timour. And the most interesting story about beauty is not about aesthetics, it’s about the way we consider diversity, natural ingredients, and recycling, as evident by the thoughts of Daisy Beauty’s Kicki Norman and Björn Axén’s Johan Hellström. 

It sounds trite, but the best editorial idea I’ve ever had is to create a magazine about ideas and change. That is also what our upcoming conference is going to be about. You will hear from the people mentioned above, and many more from the fields of fashion, technology, and sustainability. You will hear our cover star Sophia Bendz talk about the need for a female approach to angel investing. And you will hear our editor-at-large Fredrik Ekström present our first-ever report The New Sustainable Consumer, that is being published and distributed alongside the magazine. 

So sign up and log in on Thursday, November 12, for a full day of live-streamed conversations with the best minds of Nordic fashion. As a participant, you will be able to ask questions to the speakers in real-time. And don’t forget to pre-order your own copy of Scandinavian MIND Issue 1 through our retail partner Papercut. 

I will see you next week.