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Catch of the day — Les Deux uses fished up PET bottles in new jacket

Les Deux has unveiled a new versatile jacket that is not limited to just one type of weather or season. It’s possible to ditch the zip-off sleeves and wear it as a vest if the unpredictable Scandinavian autumn weather suddenly turns warm, so that you don’t have to purchase two pieces.

Each square meter of the vest-jacket is made out of 70 PET bottles, and in total the jacket is made out of approximately 120 plastic bottles. The plastic bottles have been sourced by Spanish sustainable fashion brand EcoAlf, who gathers the bottles from the European oceans thanks to over 3000 fishermen at 5o ports, where over 550 fishing vessels set sail from. When the fishermen reel up their nets, they collect the unwanted plastic waste and hand it over to EcoAlf.

This is not Les Deux’s first action towards sustainability. The company recently launched Rewear, an initiative where customers can hand in used Les Deux clothes to get a gift card at one of their 800 worldwide stores or on their website.

— We have launched Rewear to minimize the environmental footprint and increase the total number of times a garment is used. By collecting used clothes and passing it on to new owners, we can re-establish the joy around these garments, and thus extend their lifespan, says Andreas von der Heide, CEO and co-founder of Les Deux, in a statement.

In other Les Deux news, the brand is expanding its physical retailing presence with a new Copenhagen store on Kronprinsgade 14. It opens its doors this Sunday, 1 November, and will work as a social gathering place with a built-in café and other lounging spots.