Nordiska Kompaniet goes digital

Badly hit by the pandemic, as most department stores and an entire retail industry, NK has recently accelerated the development of their own e-commerce.

For today’s launch, selected pieces from the sportswear destination NK Sport is included, while a bigger range from the entire department store — including retailer Paul & Friends celebrating 30 years at NK next year — is to be included throughout this year and 2021.

— Through this e-commerce platform, we can provide a better service to existing customers as well as reaching out to new ones. We now get the chance to welcome everyone to the department store, no matter where they are, says Henrik Andreasson, CEO.