On a short-term basis, we need to dress appropriately for the challenging Scandinavian autumn. On a long-term basis, we need to do it sustainably for the sake of our planet. Thankfully, one approach does not exclude the other and fashion brands are slowly and steadily starting to find new and more innovative ways in how they produce their garments.
— The future of innovation is sustainable innovation, and what the world really needs is that brands support a systematic change and take a lead in transforming our approach to ethical and sustainable manufacturing. These five brands all have their own ways in tackling the issue and find ways in how they as brands can find ways to collaborate for change rather than compete for growth, says Fredrik Ekström, Fredrik Ekström, our editor-at-large for sustainability and branding.
Acne Studios repurposed trucker jacket
Acne Studios’ released a fully repurposed capsule collection as a part of this years autumn/winter drop. Part of the collection is this fully repurposed women’s jacket, with cuts and contrasts of tweed, denim and leather. The sleeves are detachable with marked zippers, and the shirt is cut from two contrasting cloths.
66˚North Dyngja jacket
Icelandic outdoors brand 66˚North has tackled the gruesome conditions of Iceland for close to 100 years now, so it’s safe to say that their products can handle cold autumn days pretty much anywhere. The unisex Dyngja jacket is a water-resistant down jacket that was originally designed ten years ago, but the up-to-date version is made out of recycled polyester from discarded PET bottles. We prefer non-biodegradable materials in our clothes rather than landfills and oceans.
Timberland Climate Pack jacket
We know that Timberland has set high standards for their environmental responsibility, and the new reflective, water-resistant Climate Pack jacket proves just that. It is insulated with 100% recycled insulation, and the polyester shell is patched together in materials made from reused PET bottles. The jacket also comes with matching boots and a duffel bag.
NN07 Columbo jacket
The Columbo jacket resembles a coach jacket, but still has the feel and look of an overshirt. Furthermore, it’s padded to give you an extra layer of warmth when the temperature drops. The padding is also made out of PrimaLoft Eco-Padding, that consist of 60% post-consumer recycled materials.
Helly Hansen Mono Insulator jacket
Norwegian outdoor pioneer Helly Hansen has been around for almost 150 years and was among the first to adopt plastic in clothing production in the early 1900s, revolutionizing water-proof clothing. The sporty and unisex Mono Insulator jacket’s shell is made from 100% polyester and is insulated with 100% recyclable down-feel PFC-free polyester.