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Polestar showcases futuristic vehicles in Balenciaga’s new video game

Balenciaga’s new collection is featured in Afterworld: The Age of Tomorrow, a futuristic video game set in the year 2031. The team at Balenciaga approached Polestar to help create depth to the environment by giving their own flavor to the vehicles be on the streets of that near-term future. 

The result is that the gamified city will feature futuristic vehicles by Polestar, from artists including Konrad Cholewka, Arthur Martins, Charlie Nghiem, Rash Tagirov, Mattias Walz, and John McInnis, as well as Polestar’s own Precept.

— At Polestar, our aim is to be a leader in the shift to sustainable mobility, as we design towards zero. When Balenciaga reached out and explained the Afterworld project, inspired by the slow return to a healthier balance of nature and industry, we felt it was a perfect match for us, says Maximilian Missoni, Head of Design at Polestar. 

”Our first video game is set in a near and hopeful future. To make the setting more realistic and exciting, we chose to work with other forward-thinking companies, populating the game with their newest designs. Polestar’s innovative electric vehicles, including the 3x Moto, the MMXL, the 0, the Precept, and the Pickup compliment our ideas on luxury and sustainability, and so made a great addition to the project,” comments Balenciaga. 

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The anticipated Polestar Precept is officially going into production

On Saturday Polestar revealed that the previously introduced concept model Precept will be going into production. The four-doored sedan, that was initially showcased back in February, is not only sustainable in its fully electric engine. The interior is built and tailored with the help of recycled materials such as old PET Bottles, reclaimed fishing nets and recycled cork vinyl. The Precept is one step in Polestar’s road to climate neutrality.

— Consumers want to see change from this industry — not just dreams. Now, Precept becomes an even stronger statement. We are committed to reducing the environmental impact of our cars and our business. The aim has to be climate neutrality, even though I recognize that is a long-term goal, comments Thomas Ingenlath, Polestar CEO in a statement.

Other than the impressive exterior and interior design that is showcased in Polestar’s official pictures, not much information is available. Polestar did not release any information regarding the Precept’s prize, nor any information about battery size, range or motor specs. But the fact that the car will leave the drawing board and hit the Chengdu manufacturing facility in China is palpable and good news.