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Film: Transformation by Charli Ljung

The tenth team from The Transformation Exhibition is curated by stylist Anna Sundelin and photographer Charli Ljung, both based in Sweden.

How did you choose to interpret the theme of Transformation in your story? 

— By looking at it in a multilayered way. Depending on who you ask, transformation can be described as everything from terrifying to vital. Our initial thoughts on transformation were the beauty of the seasons, that we foolishly take for granted, and the footprints we leave as time goes by. 

Why is this angle/interpretation important right now?

— Our interpretation poses questions about nature, time, life and sustainability. There is great freedom in transformation and we wanted to represent the mind that navigates through increasingly rapid transformations every day.

Tell us about the production; where did you shoot and why? 

— We shot this in one of the most stunning parts of the Baltic archipelago. We scouted a field which had an old undercarriage from a truck on it, that had transformed into a beautiful rusty sculpture. Being in nature and by the ocean, you can’t go wrong.

What was the most challenging part of this production? 

— The theme was challenging in the way that it is very complex. So easy but then again not. 

What was the most rewarding part of this production?

— There is nothing more rewarding than to spend a day in nature with some of the most talented people we know, just creating for the love for creating. 

What is the most important issue to focus on in the immediate future?

— That every single person has the responsibility and the ability to listen, learn and adapt. Focus less on promoting your individual efforts, learn who you are and how you contribute to the collective whole. 

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The Transformation Exhibition 8/11

Sanna Fried is a stylist and artist based between New York City and Stockholm. Having spent time in the Middle East and Eastern Africa, she is driven by the desire to recount diverse and unique stories and has worked in the fashion industry for a decade The editorial is shot by renowned Swedish fashion photographer Ninja Hanna. 

How did you choose to interpret the theme of Transformation in your story?

— I reflected on my own image — how I project myself to the world; I zealously take selfies, I paint myself and, rather obsessively, current and ex-lovers. Portrayed with irony but also beauty I wanted to see my self-obsession through the lens of another, another body, context, and medium — hoping that it might provoke a transformation in myself and others. 

Why is this angle/interpretation important right now?

— With a multitude of elements constantly begging our attention, the “I” is at the centre of our digital culture. We all need to take a step back, to reflect, and explore the “we”. We need to move beyond seeing and start thinking, supporting and communing. 

Tell us about the production; where did you shoot and why? 

— For this shoot, I had an exclusive invite to shoot at Nyckelviken art school in Stockholm, my alma mater. This was a great privilege, as the school rarely allows external projects to take place on the historic grounds. My time there as a student was precious and to be able to shoot this personal project at this place that shaped my artistic eye brought a rawness to this editorial. 

What was the most challenging part of this production?

— Self-examination.

What was the most rewarding part of this production?

— Self-exploration. 

What is the most important issue to focus on in the immediate future?

— Radical love, action, and co-existence…

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Feature

The Transformation Exhibition 1/11

Makeup artist Anne Staunsager explains the thought process of her team’s project.

How did you choose to interpret the theme of transformation in your story?

— Transformation within yourself. Emotions were interpreted as the ocean that is always moving in different directions and transforms your inner self. Also, being conscious of the outer world versus the inner self and how your body and nature is one, and in constant transformation.

Why is this angle important right now?

— The world is constantly changing, especially right now. More and more people are searching for a bigger meaning of life. People are searching to connect the outer world with the inner self, to have it all make sense. 

What is the most important issue to focus on in the immediate future?

— When people start realizing that we are all one, that humans and the earth are all one we can build up a better world. I feel that people are getting more and more aware and conscious. It all begins with you, and then the rest will follow.

Tell us about the production; where did you shoot and why?

— I wanted to capture Sixten’s childish innocence and strong confidence. And Mariya caught exactly that strength in him. I love the flowy hair that Lasse Pedersen made, it reminded me of the wildness of nature, so when I looked at the pictures afterwards I was drawn by interpreting exactly that. I told Mariya about my idea, and she found some amazing nature photographs she did of a storm by the ocean in Ibiza, and let me play with those images. 

What was the most challenging part of this production?

— To make my collage speak as clear as it did in my mind.

What was the most rewarding part?

— It’s amazing to see people work when you don’t have to have a certain result. When creativity really comes right from the heart. I’m so grateful to have worked with these talented people, and that they trust me enough to let me complete this beautiful journey.

Opening 11 Dec 2020:
 The Transformation Exhibition
 at Blique by Nobis

Presented by TMG Sthlm

Curated by Ursula Wångander