”Welcome to a conference about ideas and about change”

It’s merely one week until we launch the first issue of our biannual print magazine, which coincides with our first major event — The Transformation Conference. 

I couldn’t be more excited. I mean it. 

When we were putting together the magazine a couple of weeks ago, I was struck by how enormously exhilarated I was by the editorial world that we’ve built for ourselves. Coming from a person that has worked on editorial brands his entire career, including building them from scratch, that was saying something. I had to pause and ponder. Why did Scandinavian MIND feel more important, more valuable, and more substantial than anything I had ever worked on? 

I think it is because we decided that this magazine was going to be about real change. About what needs to happen in the fields we’re from — fashion, design, beauty, and culture. Inevitably, the first theme of our first season had to be Transformation. Every story had to be edited through the lens of innovation, technology, and sustainability. 

And that’s where it started getting really exciting. 

Because the most interesting fashion story is not about style, it’s about where what’s going to happen when clothes become digital, as witnessed by Fashion Innovation Center founder Fredrik Timour. And the most interesting story about beauty is not about aesthetics, it’s about the way we consider diversity, natural ingredients, and recycling, as evident by the thoughts of Daisy Beauty’s Kicki Norman and Björn Axén’s Johan Hellström. 

It sounds trite, but the best editorial idea I’ve ever had is to create a magazine about ideas and change. That is also what our upcoming conference is going to be about. You will hear from the people mentioned above, and many more from the fields of fashion, technology, and sustainability. You will hear our cover star Sophia Bendz talk about the need for a female approach to angel investing. And you will hear our editor-at-large Fredrik Ekström present our first-ever report The New Sustainable Consumer, that is being published and distributed alongside the magazine. 

So sign up and log in on Thursday, November 12, for a full day of live-streamed conversations with the best minds of Nordic fashion. As a participant, you will be able to ask questions to the speakers in real-time. And don’t forget to pre-order your own copy of Scandinavian MIND Issue 1 through our retail partner Papercut. 

I will see you next week. 


Welcome to a platform bridging lifestyle and technology

This is a very special column to write. Today — after months of thinking, planning, designing, and writing — we are officially launching our new editorial platform Scandinavian MIND.

This might seem like an odd timing to launch a new journalistic venture. The year 2020 has been difficult for all of us. The future is uncertain. The market is unpredictable. But that is exactly why this is the right thing to do, and the right timing to do it.

Whether you are working in fashion, media, design, tech, or other, the need for inspiration, positive thinking, and creative ideas on how to transform our world is greater than ever.

Some of you will recognize that the people behind Scandinavian MIND also worked on Scandinavian MAN, a platform for Nordic lifestyle brands that lived between the fall of 2017 and the spring of 2020. With me on this new journey is our creative director and co-founder Erik Olofsson, fashion director Ursula Wångander, news editor Johan Magnusson, and a wide network of talented creatives.

”We realized that we should focus on collaboration, and how industries need to converge”

When the coronavirus crisis hit us in early March, we started to take a long, hard look at how we should use our storytelling capabilities. We realized that we should focus on collaboration, and how industries need to converge in order to survive and thrive in the months and years to come.

Scandinavian MIND is a magazine and a platform for a better world, covering the intersection of lifestyle and technology. Our mission is to shine a light on the people, projects, places, and products that impact the world in a positive way.

Our website will feature a mix of daily news and intelligence, expert opinion and views, as well as in-depth reporting on the worlds of art, fashion, design, science, technology, mobility, and more.

In early October, the first edition of our biannual print magazine will be published. And later that month, we will host The Transformation Conference, a special event that will gather leading minds in fashion, interior, and technology. Both digitally and physically at Alma’s Park, Stockholm.

More on this in the weeks to come. If you have any comments, suggestions, or questions, don’t hesitate to shoot me an email. We hope that you will come along for the ride. We are certain it will be a fascinating one! •