When sustainability, purpose, and trust are growing demands from the consumer. And we all know that we need to change how we interact with nature. Then it’s inspiring to see how Timberland is spearheading this change and acts as an inspiration and role model for how to lead with purpose and navigate change. To act in a world of shifting values and accelerating disruptions, you benefit from leading change with a clear purpose, be a fast learner, and the fastest in applying your understanding to your greater purpose.
Today, the brand announced a new vision for how Timberland will change the interaction with nature and that its products shall have a “net positive impact” on nature by 2030. The new vision directly supports VF’s Made for Change sustainability strategy. To achieve this, Timberland has set up a goal that 100% of future products are to be designed for circularity and that all-natural materials are to be sourced from regenerative agriculture.
Timberland’s environmental work dates back more than a decade. In 2007 the brand launched the before-its-time Earthkeepers boot made from only organic and renewable materials. And in 2015 Timberland met its 10-year goal to reduce greenhouse gas emissions by 50%.