Often described as the PR queen of Stockholm, Lili Assefa Wolf is naturally active on a broad marketing front. She is the owner and founder of Assefa Communications, part-owner of fashion brands Whyred and Hope, and was also the official media consultant for ASAP Rocky during his three-week jail spell in the summer of 2019.
My favourite thing that makes me proud of Stockholm:
I really like Stockholm because of the closeness to nature and water, even in the middle of the city.
My favourite weekend routine:
I am a morning person, so I always wake up before the whole family, I drink my cup of coffee and read the newspaper. The calmness of the home is priceless.
My favourite cultural spot:
Artipelag, a destination of high international quality and boundary-crossing art exhibits, inspiring activities and great food.
My favourite place for dining out:
My favourite place for a creative or business meeting:
The restaurant Taverna Brillo was like my second office for a while.
My favourite breakfast place:
My favourite city escape:
Our country house in Mölle in the South of Sweden, and London, because of all the amazing urban restaurants with cultures from all over the world.
My favourite local entrepreneur or creative I want to promote:
Gojo, the best Ethiopian restaurant in Stockholm, located in Södermalm.
My favourite hotel for a staycation:
My favourite route for a run or walk:
A morning walk at Djurgården, where you still can find quietness and peace in the middle of the city.
My favourite place for fashion:
My favourite space for great design:
My favourite local media:
My favourite thing at home:
The kitchen! We have an open space where the family can gather. And then I have to say my bed.